JC Penney CEO: ‘Ellen Represents the Values of Our Company’
JC Penney CEO Ron Johnson spoke out this morning in defense of the company’s new partnership with Ellen DeGeneres. The conservative group One Million Moms has called for a boycott against the store for “jumping on the pro-gay bandwagon,” but both JC Penney and DeGeneres have defended the partnership. Johnson told CBS News that he sees no controversy because “Ellen represents the values of our company”:
JOHNSON: We stand squarely behind Ellen as our spokesperson and that’s a great thing, because she shares the same values that we do in our company. Our company was founded 110 years ago on The Golden Rule, which is about treating people fair and square, just like if you treated yourself. And we think Ellen represents the values of our company and the values that we share. […]
I love JC Penney and now it’s for more than employing my college student kid. A strong statement of backing is just what was called for. Kudos!